Ethiopian’s Frequent Flyer Program, ShebaMiles, Turns 20 Addis Ababa, 17 September 2019
Originally named after the Queen of Sheba of Ethiopia whose reward is considered to be generous according to the Ethiopian mythology,ShebaMiles is one of the most rewarding and innovative programs of Ethiopian which creates memories and special customer experiences for passengers. The Frequent Flyer Program enables members accumulate miles which will entitle them to award tickets, upgrade awards and many other privileges. The more miles the members fly the higher the benefits they get from ShebaMiles. Membership to the program is open to everyone above the age of two years.
In celebration of the 20th anniversary, Ethiopian Airlines’ Frequent Flyer Programme, ShebaMiles, has launched a ‘1-million-mile Reward’ promotion to offer loyal members 100,000 miles for consecutive 10 months. Additionally, the airline offers a great mix of discount awards, extra bonus miles and more privileges including from its partners all over the world.
Regarding the anniversary, Mr. Tewolde GebreMariam, Group CEO of Ethiopian Airlines remarked,” We are excited to offer our members with more ways to earn miles over the years. Throughout these years, our customers have immensely contributed to the development of the loyalty program. Our Frequent Flyer Program has teamed up with several airlines and non-airline partners to create a world of choices for members to accumulate miles. Going forward, we will continuously strive to offer enormous privileges for our customers underpinned by our digital solutions. We sincerely thankour loyal members and partners for their continued support throughout the years and for inspiring us to constantly enrich their travel and overall travel experiences.”
With the continued loyalty and patronage of the ever-growing loyal customers, ShebaMiles has come a long way from its humble beginnings with a small member base to a considerably large number of frequent travelers that effortlessly enjoy elevated and end-to-end travel experiences with digital solutions.
In the current program structure, ShebaMiles has Blue, Silver, Gold and Platinum tier levels which are achieved through the number of Status Miles or sectors flown annually and grant corresponding privileges.
Thanks to the ongoing digital transformations, ShebaMiles members are eligible to check their flight activities, upgrade their profiles, issue award tickets and claim their missing miles on the tip of their fingers. Members can also collect miles from ASKY and Star Alliance members as well as various ground service providers.
Note to Editors:
About Ethiopian
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy plus years of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.
Ethiopian commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to 125 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with Six business centers: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services and Ethiopian Airports Services. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.
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